Sales & Resale Policy

Last updated: September 25, 2026

This English version is a translation provided for convenience only. In the event of any discrepancy in content or interpretation, the Japanese version always prevails.

Key points

Online sales of OVERcoat products officially recognized by the Company are limited to the Company's official sales channels.
Unless authorized by the Company, products may not be ordered for the purpose of commercial sale or resale.
Sales by registered DETAILER PROGRAM participants are limited to in-person sales at the registered physical store. Orders, reservations, holds, payments or delivery sales by telephone, social media, e-mail or similar means are not permitted.
Registered physical stores may advertise products, in-store prices and in-store promotions on websites, social media, newspapers, magazines, flyers and the like. However, such advertising may not lead to the purchase, reservation, hold, payment or delivery of products.
Sales at fairs and events, sponsorship by the Company, product supply and use of brand materials each require separate prior approval.
The non-commercial transfer of a product purchased for personal use, such as an unused item, is not subject to this Policy. This summary presents the main points in simplified form. In the event of any discrepancy between the summary and the full text, the full text prevails.

1. Purpose, scope and relationship with other terms

This Policy sets out the sales channels, sales methods and transaction conditions recognized by OVERcoat JAPAN (the "Company"), for the purpose of providing accurate product information, maintaining product quality and identification information, managing distribution channels, ensuring appropriate after-purchase support and protecting customers.

This Policy applies to anyone who orders or purchases products through the Company's official sales channels, to registered DETAILER PROGRAM participants, to anyone who has received individual approval from the Company, and to any other persons to whom this Policy applies by reason of their transactions with the Company.

This Policy defines the conditions of transactions with the Company and the conditions of participation in its programs; it does not generally determine the legality or illegality of individual sales acts by third parties who have no contractual relationship with the Company.

With respect to sales channels, sales methods, resale, sales at registered physical stores, advertising, event sales and the corresponding measures, this Policy prevails.

With respect to the formation of the purchase contract, payment, delivery, cancellation, returns, refunds and the price conditions of the Company's official sales channels, the Terms of Service, the Notice under the Act on Specified Commercial Transactions, the Refund and Return Policy, the Shipping Policy, the product pages and other applicable conditions apply.

With respect to eligibility, member discounts, continuation conditions, registration information, publication consent and withdrawal from the DETAILER PROGRAM, the DETAILER PROGRAM Terms apply. With respect to event application procedures, quantities of supplied products, delivery, return and post-event reporting, the Event and Fair Application Guidelines or the conditions individually notified by the Company apply.

2. Definitions

2.1 Official sales channels

The Company's official website and the marketplaces on which the Company operates an official store.

2.2 DETAILER PROGRAM and registered physical store

The DETAILER PROGRAM is the program for businesses that have passed the Company's review and approval.

A registered physical store is a permanent physical establishment operated continuously in Japan by a registered DETAILER PROGRAM participant, for which the required information has been communicated to the Company on a store-by-store basis and the registration confirmation has been completed.

2.3 Sale and resale for commercial purposes

Selling, reselling, wholesaling or supplying OVERcoat products as part of a business activity or for the purpose of resale to third parties, regardless of whether a profit is made, or purchasing or acquiring products for such a purpose.

Whether a commercial purpose exists is determined comprehensively, taking into account not only the stated description or the existence of profit, but also the purchased quantity, frequency, advertising method, continuity, purpose of purchase, use of multiple accounts, delivery address and other circumstances.

2.4 Online sales and non-face-to-face sales

A sales method in which the buyer and seller do not meet in person and in which the order, reservation, hold, contract, payment, delivery or the setting up of a purchase path is carried out through websites, e-commerce sites, marketplaces, resale apps, social media, messaging apps, e-mail, telephone, fax, mail, newspapers, magazines, catalogs, flyers or any other means of communication.

General information about the store, available products, stock availability, in-store prices or in-store promotions, as well as reservations for application services that do not involve a product purchase, are not considered online or non-face-to-face sales. However, this does not apply where a product is reserved for a specific customer, an order is confirmed before the visit, payment is received or delivery is made.

2.5 Sales with individual approval

Sales at fairs, exhibitions, events and the like whose venue, period, products, sales method and other conditions have been individually approved by the Company by e-mail or another means that leaves a record.

3. Sales channels recognized by the Company and purchases for resale

The sales channels officially recognized by the Company are as follows:

Official sales channels operated by the Company
In-person sales at a registered physical store by an active DETAILER PROGRAM participant
Sales at fairs, exhibitions, events and the like individually approved in advance by the Company. Sales channels other than the above are not channels officially announced or approved by the Company. This statement does not constitute a general legal assessment of individual products, sellers or sales acts, nor of the condition of products.

Anyone who orders or purchases products through the Company's official sales channels may not order products for the purpose of commercial sale or resale, except where an active DETAILER PROGRAM participant sells at a registered physical store in accordance with this Policy, or where the Company has given prior individual approval.

The use of multiple accounts, names, addresses, telephone numbers, payment methods or delivery addresses for the purpose of circumventing purchase limits or order verification is not permitted.

4. Sales by registered DETAILER PROGRAM participants

4.1 In-person sales at the registered physical store

Registered DETAILER PROGRAM participants may sell OVERcoat products only through in-person sales at the registered physical store, where the customer visits the store and places the order, makes payment and receives the product on the premises.

Providing general information about store location, business hours, access, available products or stock availability, and accepting reservations for application services that do not involve a product purchase, is permitted.

Receiving product orders, reservations, holds or payments by telephone, direct messages on social media, messaging apps, e-mail or other means of communication is not permitted. Even if the product is later collected at the registered physical store, reserving products for a specific customer before the visit is not permitted.

Unless individually approved by the Company, sales outside the registered physical store, door-to-door sales, itinerant sales, delivery sales, wholesale or supply to other businesses for the purpose of resale are not permitted.

4.2 Advertising, in-store prices and promotions

Registered physical stores may advertise product availability, stock, in-store prices, in-store promotions or campaigns on websites, social media, newspapers, magazines, free publications, catalogs, inserts, posters, signage, point-of-sale materials and other advertising media.

Advertisements that announce sales, stock, prices or promotions must display the following in a visible position:

In-store sales only
We do not accept product reservations or holds
We do not take online orders, payments or deliveries. Links, QR codes, order forms, application forms, reply cards, carts, purchase or reservation buttons or order sheets that lead to the purchase, ordering, reservation, hold or payment of products may not be included.

Posts containing photos or videos of completed work, usage instructions, work scenes or products in use that do not contain information about in-store sales, stock, prices, promotions or other purchase incentives do not require the above notice.

The selling price, discount rate and content of in-store promotions at the registered physical store are determined by each participant under its own responsibility and judgment. The Company does not set a minimum selling price or any other resale price.

When displaying prices or discount conditions, the store name, period, covered products, in-store price, discount rate and other conditions must be presented accurately and on an objective basis.

Unless individually authorized by the Company, expressions such as "Official OVERcoat sale", "Official manufacturer discount", "Manufacturer-designated price" or any other expressions that may give the false impression that the Company is conducting, approving or determining the promotion may not be used.

The Company will not suspend supply, benefits or registration status solely on the basis of selling price, discount rate, in-store promotions, scale of advertising or price display.

4.3 Gifts, promotional items and the in-store sales contract

Registered physical stores may provide customers free of charge and in person, as a gift or promotional item linked to application services and the like, products that are sealed, unused and unaltered in content, packaging, label or identification information.

It will not be considered free provision where the product price is charged separately, where an amount corresponding to the product is effectively included in the service price, where the sale of the product is the actual purpose, or where the provision is intended to circumvent this Policy.

When offering gifts, promotional items, prizes or other economic benefits, the participant must comply with the Act against Unjustifiable Premiums and Misleading Representations and other applicable laws, and must appropriately define and display the conditions of provision, target audience, value, quantity, period and other necessary information. For campaigns conducted on its own initiative, the participant must verify legal compliance under its own responsibility; where the Company provides sponsorship or products, the participant must also follow the conditions individually communicated by the Company.

The sales contract at the registered physical store is concluded between the registered DETAILER PROGRAM participant and the purchaser. The participant, as an independent seller, is responsible for product description, selling price, receipt of payment, issuance of receipts, returns and exchanges and all other matters necessary for the sale.

4.4 Change, suspension and termination of sales authorization

The Company may, for reasonable grounds such as business policy, supply situation, logistics structure, market conditions, regional sales structure, quality control, brand management, legal or administrative requirements and others, change, temporarily suspend or terminate the program, new applications, specific participants, stores, regions, products, periods or sales methods, the publication of registered stores or the use of brand materials, regardless of whether a violation has occurred.

As a rule, the Company will give affected parties a reasonable notice period and will communicate the content and effective date. However, in cases of product safety, misuse, infringement of rights, supply interruption, disasters, system failures or other urgent situations, the measure may be implemented without prior notice.

Products in stock, the sales end date, whether returns will be accepted, the discontinuation of designations, brand materials and publication on the official website, and other matters necessary at the time of suspension or termination will follow the DETAILER PROGRAM Terms or the conditions individually notified by the Company.

5. Fairs, exhibitions and events

Sales, displays, demonstrations, distribution of samples, gifts or promotional items outside the registered physical store require prior application and individual approval. Approval is valid only for the event, venue, period, products, sales method and other conditions specified by the Company. Transferring an approval to another event or changing the approved content is not permitted; where necessary, a new application must be submitted.

Event sales, sponsorship, product supply, loans, sample supply, use of brand materials and promotional cooperation are each assessed independently. One approval does not imply another approval or sales authorization.

Products supplied or lent by the Company may be used only for the approved event and purpose. Unless expressly approved by the Company, sale, resale, transfer, reuse at other events or use for any other purpose is not permitted.

Before the Company's express approval, designations such as "Sponsored by OVERcoat", "OVERcoat sponsor", "Official OVERcoat event", "OVERcoat-recognized event" or any others suggesting the Company's involvement may not be displayed. Even after approval, the sponsorship designation, logos, images, text, publication media and publication period are limited to the scope approved by the Company.

Details follow the Event and Fair Application Guidelines and the conditions individually notified by the Company.

6. Sale and resale outside Japan

Purchasers of products through the Company's official sales channels and registered DETAILER PROGRAM participants may not, without the Company's prior approval, purchase, export or forward products for the purpose of commercial sale or resale outside Japan.

This includes international forwarding services, purchasing agent services, forwarding warehouses, consolidated shipping by third parties and any other methods intended for sale or resale outside Japan.

Carrying products out of the country by an individual, by ordinary means and for personal use, is not treated as sale or resale for commercial purposes.

7. Designations, brand materials and product integrity

Registration in the DETAILER PROGRAM does not imply agency, franchise, employment, joint venture, equity participation, exclusive sales rights, exclusive sales territory or authority to represent the Company.

During the active registration period, and only in the manner established by the Company, the designation "DETAILER PROGRAM registered store" or "Store carrying OVERcoat" may be displayed.

Unless individually authorized by the Company, designations such as "Official store", "Authorized dealer", "Certified store", "Authorized distributor", "Official distributor", "Exclusive distributor" or any others that may give a false impression of special status or authority may not be used.

Logos, product images, text, videos, designs, product names and other brand materials may be used only within the scope, for the purpose, for the period and in the manner provided or approved by the Company. Including designations, logos or promotional materials based on previous schemes, their use must cease by the deadline indicated by the Company when the approval or registration ends.

Registered DETAILER PROGRAM participants and other persons who have received the Company's approval for sale or supply may not engage in the following acts:

Dividing or repackaging products
Altering the container, cap, trigger, label or any other component of the product
Altering, mixing or diluting the contents
Removing or altering product or lot identification information
Selling opened or used products
Selling products whose packaging, label, identification information or expiry indication cannot be properly verified
Making false representations about the product's contents, condition, usage, performance, certifications or warranties

The handling of products for display or demonstration follows the conditions individually communicated or approved by the Company.

8. Order verification and order acceptance

The Company may verify the content of orders before the purchase contract is formed, for the purpose of preventing resale and misuse, confirming the sales channel, managing stock and ensuring fair purchase opportunities.

Where necessary, the Company may request the submission of information or documents required for verification, such as purpose of use, business information, store information and delivery address. Personal information obtained will be handled in accordance with the Company's Privacy Policy.

The Company will comprehensively assess circumstances such as large-volume or repeated orders of the same product, multiple accounts with similar information, multiple delivery addresses, forwarding services, advertising or sales for commercial purposes, unusual discrepancies from the declared information, failure to provide verification information and others.

Where verification is required, the Company may, before the purchase contract is formed, hold the order or shipping procedure, limit the purchase quantity, refuse the order in whole or in part, or restrict the acceptance of future orders.

Where the Company does not accept an order, amounts already paid will be refunded according to the payment method used, without charging the customer any administrative fee. The timing of the formation of the purchase contract and subsequent handling follow the Terms of Service, the Refund and Return Policy and other applicable conditions.

9. Products purchased outside the sales channels recognized by the Company

For products purchased outside the Company's official sales channels, the registered physical stores of active DETAILER PROGRAM participants or events individually approved by the Company, even where it can be confirmed that the product is the Company's, it may not be possible to verify the sales channel, purchase date, purchase conditions, condition at the time of purchase, storage and handling conditions, opening, repackaging, alteration or distribution status after purchase.

This section does not generally determine whether an individual product is genuine, whether it has quality problems or whether an individual sales act violates the law.

Where the purchase channel, purchase history or product condition cannot be verified, support offered voluntarily by the Company, such as returns, exchanges, refunds, replacement products, warranties or purchaser-only benefits and the like, may fall outside the scope of support. Matters arising from the sales contract should, as a rule, be addressed to the place of purchase.

Information, inquiries or communications concerning product safety or product accidents will be received by the Company regardless of the purchase channel. This section does not exempt or limit the Company's responsibilities under applicable law.

10. Reports, fact-finding and measures

Reports, accounts, images, URLs and other information received by the Company will be treated as reference for fact-finding; a report alone does not establish a violation.

The Company will, as a rule, apply the same verification criteria to similar factual situations and will decide on the basis of objectively verifiable facts, such as sales method, designations, order acceptance, payment and delivery, and not on the basis of selling price.

In cases of urgent necessity, the Company may, even before fact-finding is completed, temporarily suspend product supply, order acceptance, shipping, member benefits, publication of registered stores or use of brand materials, and request the correction or removal of posts, links or purchase paths.

Where a violation is confirmed, the Company may, taking into account the content, impact, intent, recurrence, correction status and other circumstances, request correction or removal, suspend supply, order acceptance or benefits, suspend treatment as a registered physical store, remove the participant from the DETAILER PROGRAM, refuse future registrations or orders, and take other measures.

Where a violation is not confirmed, or where the required correction has been completed, the Company will resume the suspended treatment according to the situation.

The Company will not treat an individual product or seller as illegal or improper, nor request removal or report to platforms, merely because it is not a sales channel recognized by the Company. However, where infringement of rights, designations suggesting an official channel, false product descriptions, misleading representations regarding product alteration, violations of platform terms or similar situations are confirmed, the Company may make the necessary reports.

Where the submission of false or altered documents, or reports made for the purpose of harassment, is confirmed, the Company may end its handling of the matter and take the necessary measures.

11. Revisions, governing law, jurisdiction, language and contact

The Company may revise this Policy within reasonable limits in accordance with the law, service content, sales methods, program content or operational needs.

The content of revisions and the effective date will be communicated on this page, by e-mail or by another means the Company considers appropriate. Material changes will, as a rule, be communicated with a reasonable notice period before the effective date.

This Policy is governed by and interpreted in accordance with the laws of Japan. The competent court for disputes relating to this Policy follows the Terms of Service or the terms applicable to the transaction or program in question.

This Policy does not exempt or limit the rights granted to customers and third parties under applicable law, nor the Company's responsibilities.

In the event of any discrepancy in content or interpretation between the Japanese version and translated versions, the Japanese version shall prevail to the extent permitted by applicable law.

Inquiries about this Policy should be directed to the Company's support desk (info@overcoat.jp).